I’m emma.

Senior copywriter, brand storyteller, and word nerd with almost a decade of experience turning big ideas into clear, compelling stories that make people want to stop scrolling and take action.

My background spans brand, campaign, digital, CRM, social, paid media, and editorial, with a particular knack for taking a complex brief and finding the simple idea at the center. I’ve spent the past several years shaping the voice and creative for footwear, beauty, retail, and travel brands, developing full-funnel campaigns that balance brand storytelling with business goals.

I’m equal parts words and ideas. I love a line that makes you stop scrolling, but I’m just as interested in why it does. I work closely with other creatives and marketers to turn high-level concepts into cohesive experiences across every customer touchpoint.

TL;DR I want to create work that I’d personally want to read, click, share, and save—work that feels human, earns attention, and gets results